Blowing it

Yesterday's Micro ISV Digest included a link to Seth Godin's excellent speech to Google, in which he talked about permission marketing. He also told the assembled Google staff that people love them, but that they could still blow it.

I couldn't help but think about this as I clicked through page after page of dreary traditional marketing question in some abysmal survey that Skype just sent me. I loved Skype, I've been using their software for ages now, and I used to fill in the occassional survey they sent me because I wanted to help out. I used to know they wouldn't waste my time, and that their questionnaires would be short and easy. They blew it with me.

Tags: skype software marketing