Only a programmer

I'd like to think that only a programmer could have come up with Dr. Explain's unusual new promotion. By taking a photo of yourself and your co-workers with a Dr. Explain logo, you can earn discounts, free copies, or even win the grand prize of an amazon gift voucher (in 3 months time).

Sounds interesting, then you get to the programmer's bit:-

The total discount value in percent will depend upon what is pictured on your photo. Dr.Explain Identity (required) = +5%
Your Identity (required) = +5%
Each person in the group (min 1 required) = +5%
Each pet = +1%
Creativity = + 0-10% (based on our judgment)
The total of 100% and higher means 1 free single license.

It's all explained in a similarly complex way with some sample entries. I assume that those entries have been captioned using the Dr. Explain software, which looks neat.

I'll be interested to hear how it goes, and I'm sure Dennis will provide plenty of forum feedback. But for me, the complexity is a turn off, why not just give out a 25% discount to all qualified entries, then pick winners to go up on the website and give them each free copy?

Via BoS.