Micro ISV Digest

A weekly roundup of Micro ISV news, announcements and relevant blog posts.

News and Announcements

• Mauricio Macedo launched Abassis Work Desktop, a tool to organize projects on your PC. Feedback via BoS.
• Stucko was looking for feedback for his Auction HTML Builder beta.
• 37signals posted a free html version of their Get Real book.
• Google added Website Optimizer to the Adwords/Analytics mix. Also, with the new Custom Search you can now roll your own search engine.
• The YouTube copyright purge began.
• The Yahoo Search Marketing blog anyone?
• The European Shareware Conference is in Cambridge this coming weekend (4th & 5th Nov). Meeting in the hotel bar on Friday at 6pm-ish?

Relevant Blog Posts and Articles

• Winners don't quit, and quitters don't win... by Andrew Chen.
• Bob Walsh on MegaNiches.
• Dharmesh says don't compete with 37signals. Also, he has some tips on selling for the technically gifted.
• Guy Kawasaki on Defensibility.
• Five things your prospect wants to know before they will purchase from you, from Jim Logan.
• Rules for better Google rankings via BoS.
• Business vs. Technical Solutions, on Follow Steph.

Further (mostly relevant) Reading

• Mark Cuban: Is the Internet a Long Tail ghetto?
• Unbelievably bad presentations, from Know HR.
• The View from the top, via Steph's great weekly 7 post.
• Neville Franks points us to the MyDreamApp contest.
• Better beginnings from Creating Passionate Users.

Tags: microisv digest entrepreneurship startups shareware