ESWC06 Note: Digital River
Posted by Gavin Bowman on Wednesday, November 15, 2006 at 3:22 PM
If you're a Share-it, RegNow, or SWReg user, it's worth noting the price plan quoted in the eCommerce panel from Jessy at SWReg. There were flyers at the conference about their new pricing models, which looked like a move towards a tiered offering from Digital River. The basic info on the flyer puts SWReg at $1 + 2.9%, Share-it at $1 + 4.9%, and RegNow at $1 + 6.9%. It seems that Share-it will just have a single pricing model, rather than the two it currently offers.
It's also worth noting that the percentage varies depending on options. For example, with Share-it, you can only qualify for the 4.9% rate if they distribute your download as part of the payment process, otherwise it's 6.9%. I'm not sure whether you can just make your trial executable available for download, I guess that will depend on the wording used on the download page, and how that will affect the customer experience.
I'm sure the full details of all these plans will become clearer over the next month or two, but regardless, it's probably going to be a good time to have another look at your payment processing options.
2 Comments:
I met a couple Digital River guys at ZendCon a couple weeks back. They appear to be *the* standard for all of this.
The most interesting thing I learned from them is that since much of the company has been built by buying other companies which stay predominantly autonomous, they have almost every modern programming language in production use somewhere...
They do seem to have most of the market sewn up. I'm sure they said they had 9 or more different shareware registration products/services they'd bought up.
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