MicroISV Sites that Sell

Bob Walsh's new eBook was released last week, and it's focused on helping Micro ISVs troubleshoot and create their website. It's all about how you present your product to visitors, and it analyzes a lot of typical mistakes. It even has step by step exercises, making it extremely easy to act on the advice.

Being a former journalist and running a Micro ISV of his own, Bob's the ideal person to explain these topics in a straightforward way that any marketing-phobic programmer can understand. I'm sure all those weekly site reviews Bob's been running on 47hats contributed a lot of material and experience.

I enjoyed the book, it was about the right length for the topic, and it put all the concepts and ideas into the right order. When you're bootstrapping you tend to pick up little pieces of information on a topic over the course of many months or years. Even though you think you know it all, there's a complete lack of cohesion, so it's nice to have all those random thoughts straightened out.

If you're just getting started, or are just approaching launch, this is a perfect topic, and I'm sure you'll learn a lot from the book. Also, at $19, as another fan puts it, "Bob’s ebook will pay for itself with the first extra sale you make".

Link: MicroISV Sites that Sell

Disclosure: Bob was kind enough to send me a free copy, and one of my sites, Oriador Staff Scheduling, is discussed in the book.

Tags: microisv marketing books